Beyond the Numbers: Send App by Flutterwave Launches "2025 Postcards" to Celebrate the Heart of Remittances

 

​In a world where financial technology often feels cold and transactional, Flutterwave is shifting the narrative by focusing on the human stories that drive every cross-border payment. On February 20, 2026, Send App by Flutterwave, the leading remittance solution for the African diaspora, officially launched its "2025 Postcards" campaign. This innovative initiative transforms a year’s worth of transaction data into a personalized, visual "year-in-review" experience, allowing users to see the tangible impact their support has had on loved ones back home.

​The Power of Remittances: More Than Just a Receipt

​For millions of Africans living in the UK, US, and Europe, sending money home is a quiet but powerful act of love and responsibility. Whether it is paying for a sibling's tuition, covering a sudden medical emergency for a parent, or gifting "chop money" for a festive celebration, these transactions are the lifelines that sustain families across borders.

​The "2025 Postcards" campaign moves beyond the traditional transaction history spreadsheet. Instead, it visualizes the journey of every dollar, pound, and euro. As Harvey Bahia, Head of Send App Business at Flutterwave, put it: "Sending money home is often a quiet act of love. We wanted to make some noise for our users... celebrating the love and care that defines living across borders."

​Key Features of the Send App 2025 Postcards

​The "2025 Postcards" experience is available directly within the Send App on both Android and iOS. Once users update their app, they are invited to "unwrap" their personalized story through several unique metrics:

• ​The "Worth of Love" Metric: Instead of a cold "Total Amount Sent" label, Send App uses the Worth of Love metric to show the aggregate value of financial support provided to family and friends throughout 2025.
• ​Your Global Reach: The postcards highlight the number of countries and borders the user's money crossed, illustrating their role as a global connector.
• ​Personalized "Sender Personas": Based on individual sending habits, users are assigned unique digital badges. Are you a "Hero," a "Rainmaker," or a "Steady Supporter"? These personas allow users to share their impact on social media with a touch of fun and "bragging rights."

​The 2025 Personas: Which One Are You?

​Flutterwave has categorized users into five distinct personas to better reflect the diverse ways people support their communities:

1. ​The Hero: For those who step in during critical, high-impact moments.
2. ​The Rainmaker: For the heavy hitters who send significant volumes to fuel big dreams.
3. ​The Globalist: For those whose support reaches multiple countries and regions.
4. ​The Heart Stopper: For the surprise givers who send love when it's least expected.
5. ​The Steady Supporter: For the reliable pillars who send consistent, monthly support for recurring needs like bills and groceries.

​A Tribute to the Diaspora Journey

​The launch of "2025 Postcards" is also a tribute to the resilience of the African diaspora. Remittances are a critical engine for the African economy; in Nigeria alone, diaspora inflows totaled over $21 billion in 2024. By turning data into a personalized story, Flutterwave acknowledges the sacrifices made by those living abroad to ensure their families back home can thrive.

​This campaign follows a year of significant growth for Send App, including its relaunch in the US with expanded direct licenses and the introduction of the Send App Travel Card for Nigerians visiting home. By humanizing the fintech experience, Flutterwave is positioning Send App not just as a tool for money transfer, but as a "financial companion" that understands the soul of the African culture.

​How to Access Your 2025 Postcards

​Ready to see your year in review? Follow these simple steps:

1. ​Update Your App: Ensure you have the latest version of Send App from the Google Play Store or Apple App Store.
2. ​Find the Banner: Open the app and tap the "Send App Postcards" invite on the home screen.
3. ​Watch & Share: Flip through your digital postcards, save your favorites, and share your persona on social media to celebrate your 2025 impact.

​Conclusion: Celebrating Connections That Matter

​As we move further into 2026, the "2025 Postcards" campaign serves as a reminder that every transaction represents a connection sustained and a life touched. Whether you sent $50 or $50,000, your contributions have played a vital role in the growth of your community. Flutterwave's Send App is no longer just about the "how" of sending money—it's about celebrating the "why."